there is something wrong with this.
it’s like starting out your journey
by surrendering to the inevitable traffic jam,
knowing you’ll be frustrated and angry.
what about making
a tiny carry-out espresso cup
instead
that reads:
“just a quick shot to enjoy
as we’re sure you will
soon be arriving
at your destination?”
i could really go for that.
Love 7-11.Here in Toronto most have gas stations attached. The fuel company I worked for had the contract to do all their local gas and diesel deliveries. When I had done a delivery I would always get a coffee with honey or special cremes. Here they have great big fat juicy hot dogs-bigger than sausages. Every topping you could want on your hot dog with some chips and it was a meal. They also had thick tasty sandwiches and on hot days, every flavor of crushed ice you could imagine – my favorite was Lemonade.
I have warm memories of 7-11’s.. 😀
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what a great descriptive response about an american institution )
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They are good and sensible people who run the 7-11. Their Canadian franchise and marketing is in Vancouver but all their operations decisions – even day to day issues – are run from their HO in Dallas. Ha! They could be too funny. Here they had multiple accounts for gas supply at different oil companies. All their stations were branded “7-11” with two exceptions. Those exceptions were “Exxon” (Esso here) branded stations. Exxon ran these with a fist of iron and their gas could only be loaded from Exxon and it was special gas that could only be used in those two stations. Then one day there was a serious gas shortage and 7-11’s accounts were all put on fuel rations by the suppliers.We were short about 300 hundred tractor-trailer loads and called Dallas for a decision on which sites to allow to run out. Ha! Dallas told us to sneak the 300 loads out of Exxon and put them into the regular 7-11 sites. It used to take Exxon about a week before usage reports got to their Head Office – so we hauled Exxon gas into 7-11 stations for a full week -after which time the gas supply was back to normal. Ha! Those two Exxon branded 7-11’s would typically use about 15,000 gallons per day per station or about 200,000 gallons in a week. That week we charged 4.5 million gallons of gas to those two stations and delivered it all over Toronto to 7-11’s Ha!
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wow – 7-11 math!
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Fun idea!
>
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yep )
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I agree, this is marketing copy that maybe is too practical. Good marketing copy is in the clouds, the abstract, transcend me beyond myself, above the traffic —
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exactly –
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I like the hope in that!
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thanks – sometimes hope is all we have )
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Beth, your cup is half full, not half empty… Even if it’s a small espresso!
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yes, that is pretty much my approach to life )
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I think your idea is MUCH better! 😀☕️
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thanks, jen. it would certainly make me feel better beginning my journey that way –
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Ahhhhh…….but for the “realists.” ……and I guess I’m one of the……LOL! You are supposed to be looking forward to having a comfort to enjoy while making your way to your destination…..thru all that traffic! ……..and if you arrive early……you will have some left to still enjoy!
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ah, the realists )
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ahaha! love your perspective Beth! 🙂
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thanks, jodi. there are 2 camps on this approach )
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I completely agree, Other Beth! Hopefully they’re being a little tongue-in-cheek by alluding to the ridiculousness of living so much of our lives sitting in traffic ……. but probably not. It WOULD be better to send out a message that was comforting and positive instead of cynical.
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yes, i think it certainly would, other beth.
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I do not know to laugh or cry on this.
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exactly )
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What a great idea, Beth. Like having the imaginary 30 second commute. My coffee would still be hot when I reached my desk. But then would I miss my “Autobahn” experience every day. Probably not.
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hah!
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Beth – I’m with you on either wanting no slogan on my coffee cup or it had better be something positive. Of course I’m a Starabucks attic and I rarely have more than a green logo on my cup. The Christmas Cups are aout to hit, but I love Christmas so that’s fine with me.
During the time we lived in DC and on the days I drove in, I had 3 Starbuck stops before I ever hit my office. I guess that was overdoing things, but it also made life a bit more tolerable.
Riding the metro was much cheaper!
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i am a huge fan of christmas and the entire season as well, sheri. that would be a funny way to measure distance. how many starbucks along the way?
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I know many trips exactly that way plus how many miles it requires to make a required detour. I’m not as bad as I once was.
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Recovering )
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Its a nice idea. I’m sure there are many people who, tempted by a warm coffee in the car, would start sipping at it whether that was legal or not. I’m not going to say what I would do !
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don’t ask, don’t tell. (should be starbuck’s new slogan)
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Yes – more optimism! I agree!
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yes!
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But what if you get thirsty again and want more espresso cups? Maybe just get those when you know your journey is short? I agree that you don’t want a cup that says, “Start your awful day with coffee.”
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how about a full-sized cup that says, ‘enjoy this cup all morning?’
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Yay!
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))
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the power of positive thinking…forget the white rabbit approach…agree, beth! 🙂
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yes )))
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What about one that says Super Whipped Royal Honey-Chocolate Latte Bella — only one calorie and hours of enjoyment. 🙂
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Mmmmmmm
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No traffic required.
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Oh, yes! Beth, glad you could see the error in t he other “wrong” coffee cup’s words. 🙂 I really like your take on this!
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Thanks, robin. Depends on your perspective )
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Yes. The Coffee and the getting there.
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)) dk
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Maybe it should read, “Stays hot through the last drop.” Not all of us sit in traffic! 😉
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i agree, lorna )
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Yeah, I like your suggestion better. Energy flows in whatever direction we focus on. So might as well point it towards something positive.
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i so agree –
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