it’s important we each do our part to help Mother Earth
and here is a way we can all pitch in,
with two of my favorite things on this earth,
paper and chocolate.
you are welcome.
—
Japanese KitKats Are Replacing Plastic Packaging
with Origami Paper You Can Turn into Cranes!
From plant-based, bio-plastic Lego to Adidas’s first fully recyclable running shoe, companies worldwide are working hard to make their products and packaging more sustainable. Last year, food and drink manufacturer Nestle announced that it plans to use 100% recyclable packaging for its products by 2025. As part of that goal, nestle Japan recently released new packaging for its popular miniature KitKat chocolate bars, which will now be wrapped in origami paper instead of plastic.
“Plastic waste is one of the biggest sustainability issues the world is facing today,” Nestlé CEO Mark Schneider says “Tackling it requires a collective approach. We are committed to finding improved solutions to reduce, re-use and recycle.” Japan is the biggest market for KitKats, with 4 million being sold every day. By swapping out the candy bar’s shiny plastic wrap for eco-friendly matte paper, Nestlé expects to cut down on roughly 380 tons of plastic each year.
The new packaging is not only good for the environment, but it’s fun too! Each KitKat bar will include instructions on how to fold a traditional origami crane—a symbol of hope and healing. Customers are encouraged to turn their trash into art, with the hope that the paper will remain in use for longer.
The environmentally-friendly packaging debuts with the most popular KitKat Mini flavors—original, matcha, and dark chocolate—but the positive change is just the beginning. Next year, Nestlé Japan plans to release paper bags for its normal-sized KitKat multipacks, and will roll out single-layer paper wrappers for individual KitKats in 2021.
“the visionary starts with a clean sheet of paper, and re-imagines the world.”
-malcolm gladwell
—
credits: mymodernmet.com, atlas obscure, emma taggart, nestles japan
We should learn from them.
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absolutely –
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👍😊
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Amazing and wonderful!
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yes, yes!
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It’s great to change the packaging but please don’t change the chocolate 🙂
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we do have our limits!)
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I love this! What a great idea. Paper and chocolate are two of my favorites, too. 😀
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what’s not to love? )
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Exactly!
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What a wonderful idea!🕉
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I thought so too –
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Fold away, friends. Great idea, I agree, Beth.
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Kitkats no matter will be my all favorite 😊
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I love them too
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As long as I don’t have to successfully complete the crane to get to the chocolate, this is a beautiful thing 🤣🤣
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A great point)
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I applaud the makers of Kit Kats for acknowledging the negative impact that packaging has on our world…not sure if I can applaud these “unique” flavors that Kit Kat has rolled out in Japan in the past: “Shrimp Kit Kats”…”Baked Potato Kit Kats”…I posted about them all if you dare: https://johnrieber.com/2014/03/05/shrimp-flavored-kit-kats-baked-potato-too-the-wildest-kit-kat-flavors-ever-plus-canned-pancake-soda/
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A matter of cultural taste )
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Fantastic notion.
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Absolutely
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It makes my heart jump from joy to see that developments towards the healing and supporting of our environment.
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Me too, Erika
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💖💖
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Everyone already commented my thoughts.
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🍫
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totally agree – although we are def. all involved heavily in some ways of having ‘gone plastic’ for so long. It’s so convenient, practical, clean, etc…. as long as it gets burned at the end isn’t landing in the sea, and fishes’ stomachs, in the trees and shrubs and elsewhere. I’m NOT advocating Nestlé (au contraire!), but I finally succumbed to buying a Nespresso machine for the ‘occasional’ usage and, in Switzerland, they have installed a perfect system of circle and recycling. OK, the coffee pods are still made from alu and that alu is still eating away our stomachs, but you order and get your coffee the next day, you put all your used pods in a provided bag and put that one in your mail box, to be taken away for recycling the next morning, their PR is second to none (even though Clooney is no longer drinking Nespresso….)…. And don’t we all love to origami a bit every now and then?! They’re definitely on the right track and I’m looking forward to my ‘swans & airplanes’ while gorging on KitKats.
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Keep me posted)
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I’ve always wanted to try origami – this seems like the right opportunity. Although I’m fairly confident that it is not going to go well…
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This is your chance!
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The pressure’s on!
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I really appreciate those intentions Beth and hope, this will spread all over our world.
I read about Lego, which is Danish, that they try their best to change their materials to something more healthy for our environment and naturally also for the kids playing with it.
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wouldn’t that be wonderful!
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What a great idea. But what is green kitkat?
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a Japanese treat
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I don’t like chocolate bars, but I adore origami. I know how to make a swan. When you pull the tail, the wings flap!!!
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yes –
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Such an important issue!
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it is
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It makes SO much sense!
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perfect sense
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WE can choose to live differently. Thank you for the inspiration.
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my. pleasure
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Good for Nestle’s. Unfortunately they’re still using child labor and conducting themselves in other reprehensible ways around the world. This bit is just PR, not good will. I wish it was. We’ve been boycotting them since the ’60s with the infant formula debacle. Good though to foster these discussions, Beth. I’m glad you brought them up. xo
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that makes me sad, and I totally understand. I am happy with any move to help sustain our earth and bring a bit of joy to people
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Amen! Me too.
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A good reason to enjoy KitKats. I can see massive installations of paper cranes made from KitKat wrappers. I wonder where the first will go on display. Perhaps there will even be a Guinness Book of Records award for the largest. 🍫
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How cool! Thank you for sharing!
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You are so welcome
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This intersects with a lot of interests of my daughters’ – origami, environmentalism, Japan, and fun flavors of Kit-Kats.
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A nice mix
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That is a fantastic initiative Beth and love the element of origami… should be global so all of us can benefit from learning that lovely artform.
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yes, I so agree
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KitKats used to be wrapped in foil and paper, both recyclable – I don’t know why they started using plastic in the first place! They are one of my long time favourite snacks. My father used to make us tiny animals using crushed up foil from cake and biscuit wrappers, so let’s hope parents will enjoy doing origami with their children.
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That’s so cool and I hope they do too
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What a brilliant idea, Beth…Thank you for sharing 🙂 x
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I loved it,too
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I did too, Beth..However on digging a little further I do hope Nestles are serious.. they have had a really bad reputation… they now seem to be persuading us they are doing an about turn…I do hope so 🙂
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I hope so too
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A great initiative, Beth. Thanks for sharing.
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My pleasure
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I hope the trend catches on. 🙂
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Me too
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What’s great about this is other companies are likely to follow suit. KitKat has never been my bar of choice, but I may have to make an exception based on the packaging alone. Do you know if the bars sell outside of Japan? Thank you for writing your post, Beth, as I had not heard about this.
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I haven’t heard anything about buying them outside of Japan, but hopefully they will
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Wow this is useful information. I’m into origami (still at the beginner stage😂). Chocolates first then origami is a perfect combo!
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