Reese’s is putting pretzels in peanut butter cups, because ‘the hell with it, it’s 2020’
Alexis Benveniste, from CNN Business, reports the following big news from the world of confections:
This year has been far from sweet, so Reese’s is embracing its salty side by adding pretzels to its peanut butter cups. The Hershey’s candy brand, which launched ‘breakfast cakes’ last month, introduced the newest addition with the slogan: “The hell with it. It’s 2020.”
The candy giant is nervous about Halloween this year, which typically accounts for 10% of Hershey’s annual sales, as the pandemic threatens to put a damper on trick-or-treating. The company is shifting its strategy for what is typically its biggest season. That means less Halloween-focused packaging and more family-sized packs, as many Americans gear up to celebrate at home. Reese’s with pretzels are set to hit stores in November, and the mini cups with pretzels won’t be available until January 2021.
“Let’s face it, we’re all feeling a little bit salty this year,” Ian Norton, Reese’s senior director, said in a statement. “In true Reese’s fashion, we channeled our feelings into sweet and salty deliciousness with new Reese’s Big Cups with Pretzels.”
Hershey, like other confectioners, relies on impulse purchases to drive sales. But people are shopping less during the pandemic, making new and somewhat outrageous candy combinations more important than ever for junk food companies. That’s why there are seemingly two dozen flavors of M&Ms in the candy aisle and a new variety of Lay’s potato chips every month.
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“fortune befriends the bold.”
-emily dickinson
I need Reeses cups in my life. They don’t sell em round here 😶😭😭
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oh, nooooo
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Oh no !! what have they done….
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Sad, but true – it’s 2020
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British junk food is nowhere near as creative, which is probably a good thing because I’m a sucker for novelty snacks
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You would be taken down, here )
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I am a big fan of Reese’s Peanut Butter Cups, as I live close enough to smell them roasting the cocoa at the Hershey factory. And I am all for innovation and creativity. But the Reese’s Peanut Butter Cup requires no adulteration. It is perfection as it is. But who am I to fight the titans of industry and marketing? We are always in the pursuit of something new!
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Haha! Clever marketing
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it really is –
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👍
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what a…..
then I saw my fav. poet Emily💕
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❤
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“If it ain’t broke, don’t fix it.” – T. Bert Lance
As I am not a fan of pretzels, I’ll stick with the original peanut butter cups, thank you.
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I’m sure it will upset many in the candy world, and please many others, good things there are lots of choices
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My better half ordered a bag of Reese’s bites and by the time they were delivered, it was soup. I laid it out flat in the frig and the creamy peanut butter/chocolate bar was outstanding!!
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Brilliant, sir!
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I agree!
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I had to! Who can throw out a whole bag of Reeses? lol
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brilliant!
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Next time, if they come whole – I just might nuke them ! hahaha
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There are new varieties of Lays? Are they bringing the wasabi flavour back?
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they change them up often, no clue about a return to wasabi )
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Of course, I will have to try these, purely for the purpose of market research…
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Quality control r&d
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exactly 🙂
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Can’t be wrong! Next Dairy Queen will make it the Blizzard of the month/year!
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Yes!
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Makes complete sense to me!
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Right!
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What a great work..!😅😅🙌🏻
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Such a brilliant idea!!!
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yep!!
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I am a total sucker for sweet & salty. The Reese’s CrispyCrunchy bar is my nemesis.
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ooh, pretend you ever read this )
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Not a candy person but would try these in the name of patriotism. Keep Hershey’s alive!
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you are such a good citizen!
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Warning may contain nuts and pretzels. Oh my !
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yikes!
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Hmmm…I love chocolate covered pretzels but never thought about putting them together with peanut butter. I just may have to try them!
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Give it a try!
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I definitely will! Thanks for the heads up!
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It reminds me of the classic line of surrender from this 1974 films: “Forget it, Jake. It’s Chinatown.” That’s 2020 in a nutshell, so bring it on! Oh, and next week I will be sharing something from the culinary world that you will never be able to unsee – and I ate it!
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How quirky! Love it and sweet and salty is the best.
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You need to be innovative in general and many in particular this year!
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I love them both, pretzels and Reeses! I would definitely give this a try!
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Why not? I love it ❤ GIVE ME THE PRETZELS AND PEANUT BUTTER AND CHOCOLATE GOODNESS
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I do like the add-ins that Reese’s is doing these days. But I can appreciate the goodness of a plain old PB cup.
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The slogan is awesome but I love my Reese’s Peanut Butter Cups… I’m not sure I will try this (who am I kidding – I know I will)!
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I’m all in!
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i thought you might be
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Ooo, this will be yummy! Sweet and salty all in a Reese’s peanut butter cup – and a giant one!
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they have both giant and the minis will be out early next year. people either love this idea or hate it.
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I guess I’m one of the ‘love it’ people!
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I’m going to say you are clearly in that category )
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Yes! 😀
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I’m not sure what I think about this. Reese’s is my #1 bar, and pretzels are okay. I don’t know how well they’ll go together. I’ll give it a try.
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I understand this. my daughter’s favorite as well, and she is appalled by anyone messing with her perfect candy. luckily, both will be available )
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Reese’s are my favorite. I don’t mind this flavor combo and funny marketing but for some reason I think they’ve done it before. I could be wrong though. So long as this isn’t going to replace the classic… it’s interesting.
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yes, both available, luckily )
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I don’t know about this one. I mean when they put in in ice cream I was like bring it on! Genius! But not sure Ben&Jerrry would agree with this creation. Haven’t tried it but if I had a choice between the OG and this … I’d stick with what’s been working for years. If it was the last bag and we were in a pandemic… Walking Dead Style … I’d definitely grab a bag though.
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But I DID enjoy that quote! I bet Ben & Jerry have it in their office … next to a bag of peanut butter cups and pretzels. 🙂
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ha! yes )
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well, that’s a good measure, the zombie clause. luckily, the original will still be avaiable )
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Goodness!
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yes, it’s 2020 )
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Why don’t they just throw some bacon drippings in there too?
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and why not?
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Thanks for the info
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so with it what you will )
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Sounds interesting though I’m not a fan of peanut butter cups. I do agree we need salty this year as that’s where our language has wandered. I’ve used more salty words in the last 4 years than in the 20 years prior. 🙂
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Ha! Me too!
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Love it. And my family is as salty as the next. LOL No idea what to do about Halloween. But I don’t think we can swing it. Sigh.
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It’s good to be a bit salty- hope you can have a little family party
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Soon as we can walk through the dining room again. We’ll have to raise the roof. 😉
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OMG these sound sooo damn good! I get reeces cups on amazon, imported rom the USA!
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They don’t sell them where you live?
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Yup, True… 🙂
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