the hell with it.

Standard

Reese’s is putting pretzels in peanut butter cups, because ‘the hell with it, it’s 2020’

Alexis Benveniste, from CNN Business, reports the following big news from the world of confections:

This year has been far from sweet, so Reese’s is embracing its salty side by adding pretzels to its peanut butter cups. The Hershey’s candy brand, which launched ‘breakfast cakes’ last month, introduced the newest addition with the slogan: “The hell with it. It’s 2020.”

The candy giant is nervous about Halloween this year, which typically accounts for 10% of Hershey’s annual sales, as the pandemic threatens to put a damper on trick-or-treating. The company is shifting its strategy for what is typically its biggest season. That means less Halloween-focused packaging and more family-sized packs, as many Americans gear up to celebrate at home. Reese’s with pretzels are set to hit stores in November, and the mini cups with pretzels won’t be available until January 2021.

“Let’s face it, we’re all feeling a little bit salty this year,” Ian Norton, Reese’s senior director, said in a statement. “In true Reese’s fashion, we channeled our feelings into sweet and salty deliciousness with new Reese’s Big Cups with Pretzels.”

Hershey, like other confectioners, relies on impulse purchases to drive sales. But people are shopping less during the pandemic, making new and somewhat outrageous candy combinations more important than ever for junk food companies. That’s why there are seemingly two dozen flavors of M&Ms in the candy aisle and a new variety of Lay’s potato chips every month.

“fortune befriends the bold.”

-emily dickinson

“your cadence is your music” – william shatner

Standard

on a walk in the beautiful early fall weather

taking in a bit of the world 

listening to music

a man came up beside me to say

‘you have quite a cadence.’

something i’d never heard or considered

 such a funny compliment 

and happily noted.

“to brisk notes in cadence beating, glance their many-twinkling feet.”

-thomas gray

 

 

 

image credit: Science Magazine.org

wrong crowd.

Standard

somebody didn’t listen to their mother

and 

‘got in with the wrong crowd.’

“it’s a dangerous business, frodo, going out your door.

you step onto the road,

and if you don’t keep your feet,

there’s not knowing where you might be swept off to.”

j.r.r. tolkien, The Lord of the Rings–

tangled.

Standard

all went well on my annual visit to the doctor 

except 

for a bit of a ‘gown snafu’

(this picture does not even begin to do it justice)

when i went to put it on

i couldn’t tell

which side

was supposed to be inside or outside

there were pockets both inside and outside

snaps all over the place

numerous ties of various sizes and locations

parts of the fabric were tucked into each other

no matter how i configured it

it just didn’t seem designed

for any sort of human form

knowing that i was under a time crunch

i quickly tried a few different scenarios

the multitude of mini-snaps

were designed for the hands of fairy

 ties were in illogical places

i somehow had to craft my own sleeves

feeling as though

i was in a speed design contest

or playing a  party game

 i finally just settled on my final look

 kind of wrapping the whole thing around me

covering things

snapping things

tying things

 when my doc came in she started laughing

saying

“you are sleeveless on one side

the front is in back

things are tied up all over”

she was impressed by my creativity

when i asked about the gown

she smiled and said

“it’s a cognitive test”

that’s why she’s so great

i hope she was kidding. 

“when everything becomes tangled, you should make the choice.” 

-roman simonyan

to market, to market.

Standard

as i was scanning my groceries

in the self-checkout line

this unusual impulse-buy display was sitting next to me

a combo of giant candy bars and mini bottles of tequila

someone thought this marketing idea

would be a good fit for the market

the perfect mix to send you on your way and start your day off right!

it’s 2020 – what could possibly go wrong?

 

“market like the year you are in!”

-gary vaynerchuck

r.i.p. rbg.

Standard

Ruth Bader delivers a sermon as camp Rabbi at the age of 15, at Che-Na-Wah camp in Minerva, N.Y. (Photo: Supreme Court of the United States)

 

 

Supreme Court Justice Ruth Bader Ginsburg photographed
on the occasion of her 20th anniversary on the bench in 2013.
Nikki Kahn/The Washington Post/Getty Images

comfort always.

Standard

day two of our return to school

 we all find comfort in our own way

a donkey, a pillow, a bus, a dragon

  each makes all the difference to someone. 

 

“cure sometimes, treat often, comfort always.”

-hippocrates

the kinder came.

Standard

the kinder came

they masked

they played

they conquered. 

 

“this is the short and long of it.”

– william shakespeare

 

 

first day of school – september 2020