Category Archives: snacks

Jun14

“i’m spicy and i’ve got skills.” – pascal siakam.

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( those of you who know me or read me,

know that flamin’ hot cheetos are my fav snack.)

Eva Longoria makes her film directorial debut with “Flamin’ Hot” — a feel-good story of how a Mexican American janitor rose through the ranks at Frito-Lay and was the brains behind the wildly popular and spicy Flamin’ Hot Cheetos corn snack.

“People think it’s about the Flamin’ Hot Cheeto but it’s about the life of Richard Montañez,” Longoria told the Australian television show “Today.”  “He came up with this brilliant idea to put chili on chips for the Hispanic market and today Flamin’ Hot is the No. 1 snack in the world and it’s a multibillion-dollar industry that transcends snacks.”

The comedy-drama biopic distributed by Searchlight Pictures is based on Montañez’s first memoir, “A Boy, a Burrito, and a Cookie: From Janitor to Executive,” that details his humble beginnings from growing up in a migrant labor camp in Southern California and living in a one-bedroom apartment with his parents and 10 siblings to selling drugs on the streets of East Los Angeles, mopping the floors at Frito-Lay’s Rancho Cucamonga plant and building a career that spanned more than 40 years at PepsiCo.

Longoria admitted she was ashamed of not knowing Montañez’s story until she read the script. “I was like, ‘How do I not know this? He’s Mexican American like me. I love Flamin’ Hot.’ So it was like the flavor you knew, but the story you didn’t, and so I was immediately inspired and I thought, ‘Everybody should know this story. There are so many lessons we can learn from his life.”

Jesse Garcia as Richard Montañez in the movie Flamin' Hot.
Jesse Garcia as Richard Montañez in the movie “Flamin’ Hot.”

While Montañez’s story has become an inspirational tale of Latino entrepreneurial success, Frito-Lay disputed the claims that he created the spicy line of Cheetos, calling his version of the story an “urban legend,” and stating that he “was not involved,” according to an investigation by The Los Angeles Times in 2021.

That same year, Montañez reaffirmed his story with his second memoir “Flamin’ Hot: The Incredible True Story of One Man’s Rise from Janitor to Top Executive.”

The film’s producers were informed by Frito-Lay of these allegations in 2019 before production but moved forward with the project. Longoria’s film does include nods to the possibility of the Flamin’ Hot flavor being developed in the Midwest at the same time. Frito-Lay credits Montañez with playing a “key role in accelerating the growth of our Flamin’ Hot Brand,” according to its website

“Flamin’ Hot” is available to stream on Hulu and Disney+.

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“a good spicy challenge strikes a balance between flavour and fear.”

-adam richman

 

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source credit: edwin flores, NBC Latino. Searchlight Pictures

Oct13

cheetle.

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Giant roadside Cheeto

The Cheetos brand erected the statue of a hand holding a massive Cheeto, immortalizing the sticky orange residue that Cheetos leave on your fingertips, in Cheadle, Alberta. The community was chosen because of its name’s similarity to “cheetle,” the company’s official name for Cheeto dust.

“Cheetos fans have always known that the delicious, cheesy dust on their fingertips is an unmistakably delicious part of the Cheetos experience, but now it officially has a name: Cheetle,” said Lisa Allie, the senior marketing director at PepsiCo Foods Canada, which distributes Cheetos in the country.

“We’re excited to be celebrating Cheetle and Canadians’ cheesy, Cheetle-dusted fingertips on such a grand scale, (17-feet tall), and in such a uniquely mischievous way.”

The unique piece of art won’t stay in Cheadle forever, however, according to Cheetos’ news release. Cheadle residents and visitors can check out the big, cheesy fingers until Nov. 4. Then, the monument will embark on a tour of other locations in Canada.

Cheadle is a hamlet located in Alberta’s Wheatland County. Its population is tiny: Just 83 people lived there in 2021, according to the Canadian census.

*note – as a huge fan of ‘flamin’ hot cheetos,’ i fully endorse this artistic endeavor

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“I love Cheetos, those hot, spicy kind. And chocolate.
Every time I’m in the airport I’m buying Cheetos and eating them on the airplane.”
-Alessandra Amrbrosio
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credits: zoe sottile, cnn, cheetos

 

Feb13

hunger harness.

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reynolds wrap made a food harness to keep your favorite super bowl snacks close
If you plan to watch the big game today on Super Bowl Sunday, and also anticipate eating your body weight in food while doing so, take a look back at Super Bowl 2019, when the aluminum foil aficionados at Reynolds Wrap had something they wanted to show you. Here was their unique promotional offering:

You can now satiate your appetite without moving a muscle or missing a play, thanks to the Reynolds Wrap Hunger Harness. This $5 “wearable snack pack” has plenty of pockets to hold your appetizers, main course, snacks, and beverage, all while keeping your food nice and toasty. Essentially, it’s a mini kitchen you can wear like a front-facing backpack or a baby carrier, because after all, snacks are precious cargo.

Want to nervously munch on mozzarella sticks and mini bean burritos while you yell at the referee on your TV screen? Just tuck them into the upper thermal pouch in your Hunger Harness and you’re good to go. Want to make sure you have enough tortilla chips to last through the halftime show? There’s a side pocket for that, too—plus an insulated slot for your queso or dip of choice. A built-in food tray rests on your lap and “turns you into a human table,” and there’s also a pouch for a can of your beverage of choice.

The Hunger Harness was sold in waves in limited quantities and is no longer available. Some may be found on other sites, but are now extremely rare. Just get out that old Baby Bjorn and repurpose as needed! Be creative! If you’re thinking of procuring one for yourself, please heed this advice from Reynolds: “Use caution when handling hot food and beverages.” Lovers of lava-hot pizza rolls, you’ve been warned.

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“our inventions mirror our secret wishes.”

-lawrence durrell

 

 

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credits: emily petsko, reynolds

 

Aug4

late night snacks.

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hung out with four of the six-pack tonight

after

pool time

trampoline jumping

walking

scooter-ing

fast food-ing

bike riding

creating with clay

home spa nail painting

singing

hide and seek

a TV movie

rounding up the cats

baths/showers

pajamas

stories

building a giant sleep nest

no one is at all tired yet

the perfect time to bake brownies

and eat them as a late night snack

with some ice cream on top

their parents will never know.

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“if we’re not meant to have midnight snacks, why is there a light in the fridge?”

-author unknown (pinterest)