after my recent post about those who ‘keep boxes’
my longtime friend, a brilliant apple systems engineer
texted this mind-blowing response to me:
“thought you might like to know that the apple engineers designed the iphone box
so that the amount of time it takes to lift the top off is 4 seconds –
just because their research showed
that it was the amount of anticipation that gave the recipient the most joy”
“i have drunken deep of joy, and I will taste no other wine tonight.”
― Percy Bysshe Shelley
j.l. hudson department store – detroit, michigan
i have always loved boxes
some for nostalgia or beauty
others for their material or design
as my children know
sometimes a box is my favorite part of a present
yes, i have a kept a few or so.
apple – macbook air
“thanks to my mother, not a single cardboard box has found its way back into society.
we receive gifts in boxes from stores that went out of business twenty years ago.”
one specialized group are those who save the boxes created by apple and the used boxes are actually for sale on ebay.
i only recently gave a gift in my macbook air box that i had saved for no reason other than i loved its amazing design.
see the link below for a look into this apple phenomenon:
what could be better
on dirt and dried grass
while dreaming of snow?
“my first playpen was a cardboard box.”
kinder enjoy life outside of the boxes.
“smile at your critics for they have yet to see the universe that exists outside the box”
-paul bradley smith
“i’ve never been very good at fitting into boxes.”
image credit: downtown home and garden