Category Archives: box

more about boxes – joy edition.

Standard

after my recent post about those who ‘keep boxes’

my longtime friend, a brilliant apple systems engineer

texted this mind-blowing response to me:

“thought you might like to know that the apple engineers designed the iphone box

so that the amount of time it takes to lift the top off is 4 seconds –

just because their research showed

that it was the amount of anticipation that gave the recipient the most joy”

“i have drunken deep of joy, and I will taste no other wine tonight.”

Percy Bysshe Shelley

 

 

boxes.

Standard

j.l. hudson department store – detroit, michigan

i have always loved boxes

some for nostalgia or beauty

others for their material or design

as my children know

sometimes a box is my favorite part of a present

yes, i have a kept a few or so.

apple – macbook air

“thanks to my mother, not a single cardboard box has found its way back into society.

we receive gifts in boxes from stores that went out of business twenty years ago.”

-erma bombeck

 

one specialized group are those who save the boxes created by apple and the used boxes are actually for sale on ebay.

 i only recently gave a gift in my macbook air box that i had saved for no reason other than i loved its amazing design.

see the link below for a look into this apple phenomenon:

https://www.vice.com/en/article/g5bw3b/why-people-keep-empty-apple-iphone-macbook-boxes