Category Archives: drinks

Mar24

tang.

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Tang! The space-age drink that’s still a worldwide staple

When you think of Tang – if you think of Tang at all – you probably think of its association with the United States space program in the 1960s. After all, “Tang was chosen for the Gemini astronauts,” as a 1966 ad for the classic orange drink stated. Gemini was NASA’s second human spaceflight mission in the lead-up to the moon landing. The beverage always will be connected to the golden era of midcentury space exploration, but NASA actually did not invent Tang.

Tang orange drink mix is inextricably tied to ’60s space exploration, but the beverage remains popular today. Tang debuted in 1957 as a vitamin C-packed breakfast drink. Its selling point was that the powdered mix was shelf-stable, and it was promoted as a healthier and more convenient alternative to fresh orange juice. (And while it certainly may be more convenient than juicing oranges to order every morning, the first two items on Tang’s ingredient list are sugar and fructose.)

But General Foods, Tang’s original parent company, had contracts with the military for producing rations and other food items, such as instant coffee. Thanks to these connections and the aforementioned shelf-stable, “just add water” capability of Tang, NASA sent the drink mix into space with John Glenn on his famous orbit of Earth in 1962. General Foods’ advertising strategy shifted to capitalize on the popularity of all things outer space, and Tang henceforth became marketed as the astronaut’s drink of choice.

But Tang isn’t just a space age relic. It’s still popular across the globe, from South America to Asia, and produced in a number of flavors – including pineapple, mango, lemon, calamansi and its newest Filipino flavor,  Coco Plus Buko Pandan. Tang is also a popular drink during Ramadan in the Middle East, according to Mondelez International, the food corporation that now owns the brand.

Not only that, but home cooks around the world have been showing their ingenuity by using Tang in dishes that go far beyond a simple stir-it-up breakfast drink. Some of the popular recipes have been: Tang Creamsicle Pie, Frothy Tang-infused milkshake, Orange chicken, Tang Ice Pops, Tang Ice Cream, Friendship Tea, and Tang Beer.

Tang is an enduringly popular ingredient in kitchens around the world. Even after all these years, Tang remains, to quote the vintage ad, “for spacemen and earth families.”

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“whoo, what a day! i’m gonna drink tang all day until i forget it all!”

-jhonen vasquez 

 

 

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Source credits: Casey Barber, CNN, Kraft Foods, General Foods, Monedelez Int., NASA

 

 

 

 

 

 

Jan31

cocoa.

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happy international hot chocolate day!

time to cozy up with your favorite mug for a day that’s devoted to the delicious chocolate beverage

 ancient Mayans drank chocolate made from crushed cocoa seeds mixed in water in 500 BC

they knew a good thing.

 

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“watch the sunrise at least once a year, put a lot of marshmallows in your hot chocolate,

lie on your back and look at the stars, never buy a coffee table you can’t put your feet on,

never pass up a chance to jump on a trampoline,

don’t overlook life’s small joys while searching for the big ones.”

-h.jackson brown, jr.

 

 

 

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image credit: bon appetit magazine