But General Foods, Tang’s original parent company, had contracts with the military for producing rations and other food items, such as instant coffee. Thanks to these connections and the aforementioned shelf-stable, “just add water” capability of Tang, NASA sent the drink mix into space with John Glenn on his famous orbit of Earth in 1962. General Foods’ advertising strategy shifted to capitalize on the popularity of all things outer space, and Tang henceforth became marketed as the astronaut’s drink of choice.
But Tang isn’t just a space age relic. It’s still popular across the globe, from South America to Asia, and produced in a number of flavors – including pineapple, mango, lemon, calamansi and its newest Filipino flavor, Coco Plus Buko Pandan. Tang is also a popular drink during Ramadan in the Middle East, according to Mondelez International, the food corporation that now owns the brand.
“whoo, what a day! i’m gonna drink tang all day until i forget it all!”
Source credits: Casey Barber, CNN, Kraft Foods, General Foods, Monedelez Int., NASA