set up a business
selling lemonade
to a captive audience
of family and friends.
some of the employees
wait for the customers
to come to their door
and at times business is slow.
but one,
the littlest,
has an out of the box idea.
he quietly
reclaims
lemonade
already sold
and pours it back
into the the pitcher
to resell again.
to the same captive audience.
—
“i’m a hustler, baby; i sell water to a well!”
― jay-z
some ideas,
like warm cookies and milk delivered to you
at your house or your dorm
until 3am,
are simple,
and just brilliant.
Insomnia Cookies was born out of the dislike of heavy meals late at night, love of food delivery, and the realization that by the time you get hungry at night, nothing is open. The concept was founded by Seth Berkowitz in 2003 from his dorm room while attending the University of Pennsylvania. Berkowitz started baking and delivering warm cookies to students late-night on campus… and Insomnia Cookies was born.
and now, when i see the truck heading out through the streets of ann arbor, i smile every time.
I usually travel with a posse. I roll deep.
I travel like a rapper, but without the artillery.
We don’t carry guns, we carry cookies.
Gabriel Iglesias
I didn't have my glasses on.... 
