Category Archives: good ideas

if opportunity doesn’t knock, build a door. – milton berle

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the cousins

set up a business

selling  lemonade

to a captive audience

of family and friends.

 some of the employees

wait for the customers

to come to their door

and at times business is slow.

but one,

the littlest,

has an out of the box idea.

he quietly

reclaims

lemonade

already sold

and pours it back

into the the pitcher

to resell again.

to the same captive audience.

“i’m a hustler, baby; i sell water to a well!”
― jay-z

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a good idea will keep you awake during the morning, but a great idea will keep you awake during the night. – Marilyn vos Savant

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some ideas,

like warm cookies and milk delivered to you

at your house or your dorm

until 3am,

are simple,

and just brilliant.

IMG_0821Insomnia Cookies was born out of the dislike of heavy meals late at night, love of food delivery, and the realization that by the time you get hungry at night, nothing is open. The concept was founded by Seth Berkowitz in 2003 from his dorm room while attending the University of Pennsylvania. Berkowitz started baking and delivering warm cookies to students late-night on campus… and Insomnia Cookies was born.

and now, when i see the truck heading out through the streets of ann arbor, i smile every time.

FD1COOKIE26-A I usually travel with a posse. I roll deep.

I travel like a rapper, but without the artillery.

We don’t carry guns, we carry cookies.
Gabriel Iglesias