a good idea will keep you awake during the morning, but a great idea will keep you awake during the night. – Marilyn vos Savant



some ideas,

like warm cookies and milk delivered to you

at your house or your dorm

until 3am,

are simple,

and just brilliant.

IMG_0821Insomnia Cookies was born out of the dislike of heavy meals late at night, love of food delivery, and the realization thatย by the time you get hungry at night, nothing is open. The concept was founded by Seth Berkowitz in 2003 from his dorm room while attending the University of Pennsylvania. Berkowitz started baking and delivering warm cookies to students late-night on campus… and Insomnia Cookies was born.

and now, when i see the truck heading out through the streets of ann arbor, i smile every time.

FD1COOKIE26-Aย I usually travel with a posse. I roll deep.

I travel like a rapper, but without the artillery.

We don’t carry guns, we carry cookies.
Gabriel Iglesias


51 responses »

  1. I love cookies! ๐Ÿ™‚ Here is a nursery rhyme about cookies:

    Tickly tummy
    Chocolate yummy
    Sweetie, Sweetie
    Cookie, Cookie
    Come to me!


  2. Hmm, if you read my upcoming Wednesday post beth you may think I’ve nicked your post, in a way. It’s all about product delivery. Just letting you know. ๐Ÿ™‚ I do like the idea of a late night cookie delivery though.


  3. Can I call Seth Berkowitz a smart cookie, Beth? Pleeeeeze? Oh, you know I have to! What a great idea that college student came up with, and now in 40 college towns for lucky stay-ups, town-and-gown insomiacs alike. I would smile too at the sight (and smell, too, hopefully) of that truck! ๐Ÿ™‚


  4. I have to admit, there are many successful business that I don’t understand at all, and this would be one of them. That’s why I’m not an entrepreneur, I guess! Then again, I always have munchies laying around and know that Jack in the Box will serve me whatever I want 24/7/365…


  5. I find it so amazing that you like every single of my posts when you have a wide audience like you do… It makes me appreciate it even more, thank you for finding time โค


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