Tang! The space-age drink that’s still a worldwide staple

But General Foods, Tang’s original parent company, had contracts with the military for producing rations and other food items, such as instant coffee. Thanks to these connections and the aforementioned shelf-stable, “just add water” capability of Tang, NASA sent the drink mix into space with John Glenn on his famous orbit of Earth in 1962. General Foods’ advertising strategy shifted to capitalize on the popularity of all things outer space, and Tang henceforth became marketed as the astronaut’s drink of choice.

But Tang isn’t just a space age relic. It’s still popular across the globe, from South America to Asia, and produced in a number of flavors – including pineapple, mango, lemon, calamansi and its newest Filipino flavor,  Coco Plus Buko Pandan. Tang is also a popular drink during Ramadan in the Middle East, according to Mondelez International, the food corporation that now owns the brand.

“whoo, what a day! i’m gonna drink tang all day until i forget it all!”

-jhonen vasquez 



Source credits: Casey Barber, CNN, Kraft Foods, General Foods, Monedelez Int., NASA







72 responses »

  1. I have a sneaking suspicion that a childhood devotion to Tang (and, let’s say, my old pal Ovaltine) was a contributing factor to my adult onset diabetes, Beth. Sugar and fructose-forward, indeed. Although I haven’t had Tang (or Ovaltine) pass my lips in five decades, I can still taste it in my mind.

    Liked by 1 person

  2. I didn’t know Tang is available in different flavors. I remember seeing the orange one as a kid; it was certainly popular! My parents wouldn’t buy it. And I like OJ just fine, so never felt to be missing out.

    Liked by 1 person

  3. We were recently discussing whether Tang is still manufactured when our grandson, age four, shared that he is going to be a pirate astronaut. Now I know. I never liked Tang and seldom purchased it, except as an adult to mix up a hot tea mix many years ago.

    Liked by 1 person

  4. I hadn’t thought of Tang in years and didn’t know it was still around. I did think it was a product of the space program, directly or indirectly. And now that Minnesota has mentioned it, I seem to recall a homemade tea mix that used it.

    Liked by 1 person

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