Tag Archives: halloween

the hell with it.

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Reese’s is putting pretzels in peanut butter cups, because ‘the hell with it, it’s 2020’

Alexis Benveniste, from CNN Business, reports the following big news from the world of confections:

This year has been far from sweet, so Reese’s is embracing its salty side by adding pretzels to its peanut butter cups. The Hershey’s candy brand, which launched ‘breakfast cakes’ last month, introduced the newest addition with the slogan: “The hell with it. It’s 2020.”

The candy giant is nervous about Halloween this year, which typically accounts for 10% of Hershey’s annual sales, as the pandemic threatens to put a damper on trick-or-treating. The company is shifting its strategy for what is typically its biggest season. That means less Halloween-focused packaging and more family-sized packs, as many Americans gear up to celebrate at home. Reese’s with pretzels are set to hit stores in November, and the mini cups with pretzels won’t be available until January 2021.

“Let’s face it, we’re all feeling a little bit salty this year,” Ian Norton, Reese’s senior director, said in a statement. “In true Reese’s fashion, we channeled our feelings into sweet and salty deliciousness with new Reese’s Big Cups with Pretzels.”

Hershey, like other confectioners, relies on impulse purchases to drive sales. But people are shopping less during the pandemic, making new and somewhat outrageous candy combinations more important than ever for junk food companies. That’s why there are seemingly two dozen flavors of M&Ms in the candy aisle and a new variety of Lay’s potato chips every month.

“fortune befriends the bold.”

-emily dickinson

all hallows’ eve.

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I spot the hills 
With yellow balls in autumn. 
I light the prairie cornfields 
Orange and tawny gold clusters 
And I am called pumpkins. 
On the last of October 
When dusk is fallen 
Children join hands 
And circle round me 
Singing ghost songs 
And love to the harvest moon; 
I am a jack-o’-lantern 
With terrible teeth 
And the children know 
I am fooling.

-"theme in yellow" -carl sandburg 1878-1967




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image credit: google images (vintage)

unique.

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can you tell me about your halloween picture?

can’t you see it?

i think i can, but i’d love for you to tell me about it.

it’s me hiding in the bushes.

that’s perfect!

“a work of art is the unique result of a unique temperment.”

-oscar wilde

pumpkin.

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eberwhite school, ann arbor, october 1964

 “there are three things that i’ve learned to never discuss with people:

religion, politics, and the great pumpkin.”

– linus

credits: ann arbor townies, ann arbor news,peter stipe, charles schulz -(‘it’s the great pumpkin, charlie brown’)