after my recent post about those who ‘keep boxes’
my longtime friend, a brilliant apple systems engineer
texted this mind-blowing response to me:
“thought you might like to know that the apple engineers designed the iphone box
so that the amount of time it takes to lift the top off is 4 seconds –
just because their research showed
that it was the amount of anticipation that gave the recipient the most joy”
—
“i have drunken deep of joy, and I will taste no other wine tonight.”
― Percy Bysshe Shelley