Oct13

cheetle.

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Giant roadside Cheeto

The Cheetos brand erected the statue of a hand holding a massive Cheeto, immortalizing the sticky orange residue that Cheetos leave on your fingertips, in Cheadle, Alberta. The community was chosen because of its name’s similarity to “cheetle,” the company’s official name for Cheeto dust.

“Cheetos fans have always known that the delicious, cheesy dust on their fingertips is an unmistakably delicious part of the Cheetos experience, but now it officially has a name: Cheetle,” said Lisa Allie, the senior marketing director at PepsiCo Foods Canada, which distributes Cheetos in the country.

“We’re excited to be celebrating Cheetle and Canadians’ cheesy, Cheetle-dusted fingertips on such a grand scale, (17-feet tall), and in such a uniquely mischievous way.”

The unique piece of art won’t stay in Cheadle forever, however, according to Cheetos’ news release. Cheadle residents and visitors can check out the big, cheesy fingers until Nov. 4. Then, the monument will embark on a tour of other locations in Canada.

Cheadle is a hamlet located in Alberta’s Wheatland County. Its population is tiny: Just 83 people lived there in 2021, according to the Canadian census.

*note – as a huge fan of ‘flamin’ hot cheetos,’ i fully endorse this artistic endeavor

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“I love Cheetos, those hot, spicy kind. And chocolate.
Every time I’m in the airport I’m buying Cheetos and eating them on the airplane.”
-Alessandra Amrbrosio
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credits: zoe sottile, cnn, cheetos

 

67 responses »

  26. My daughter loves them but hates the mess on the fingers (especially when eating while interneting… so she eats them with chopsticks!

    And of course crazy Canadians would come up with this one 😉

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