While there’s plenty to love at Costco, like the salad kits, sheet cakes, and mini oreo cheesecakes, it has also been prone to some food controversy in the past, including the massive chocolate chunk cookies that were hurting people’s stomachs. Now Costco is stirring up emotions again with its new monster dinner kits that have customers worried the retailer is warning us the apocalypse may be coming.
Costco recently released the Readywise Emergency Food Supply Bucket, which features 150 servings of various food choices. Costco’s website lists the servings as “80 servings of hearty entrées & sides, 30 servings for nourishing breakfasts, and an additional 40 drink servings.”
For $80, this massive meal kit includes 12 servings each of pasta Alfredo, cheesy macaroni, brown sugar and maple multi-grain, apple cinnamon cereal, and 10 servings of white rice. You’ll also find 6 servings each of teriyaki rice, creamy pasta and vegetables, potato pot pie, tomato basil soup with pasta, chicken noodle soup, and crunchy granola. There are also 16 servings of vanilla pudding and orange drink mix, plus 24 servings of whey milk alternative.
The bucket has a 25-year shelf life thanks to being made with freeze-dried and dehydrated foods. You also only need to add water to eat or drink the items. Costco’s website explains that ease of preparation “isn’t just about simplicity; it’s about maintaining a sense of normalcy when the world around you might feel anything but normal.” Naturally, many wondered what this warehouse retailer was trying to get at.
One Instagram user posted about this latest Costco find, calling it the “Costco Apocalypse Dinner Kit,” commenters quickly added their thoughts. One commenter asked, “Does Costco know something?” Someone else added, “If the apocalypse comes, where are you getting fresh water to prepare these dried meals?”
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‘in ‘Shaun of the Dead,’ it’s not shaun’s fault that there’s a zombie apocalypse – he just has to get through the day.’ -edgar wright
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source credits: costco, all recipes, carissa chesanek
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I have often read about the ‘Preppers’ in many parts of the USA. I suspect this emergency package will find a ready market with them, and grace their shelters for years to come. $80 also seems to be good value for what it contains.
Best wishes, Pete.
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A shelf life that long worries me. I don’t think I’d purchase that. The choice is mine after all.
🤗
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You are being deprived of choice. Take a look at any grocery store shelf, these days. Two or three brands, all manufactured by the same companies or their subsidiaries. Even fresh foods and vegetables are increasingly shrink-wrapped in plastic containers, and the soil is poisoned by chemicals.
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yes, it is scary on a number of levels (to me)
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What you said, Selma, may be the core of it. Costco has been exceptionally successful at understanding its market. Is it possible that Costco reflects what people are looking to buy rather than setting trends? That people are looking at the Costco mirror, and see their own reflection, thinking that they’re seeing Costco? Like Selma said, two different people can come out of Costco purchasing entirely different items. “The choice is mine after all.” — Selma Martin.
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all good points
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Thanks for acknowledging, EW. I appreciate you. Sending blessings.
Bee cool/warm, wherever you are. 🤗
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it’s super hot here right now, but I know not as bad as others have it right now
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Interesting!
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only in America……!
PS … and IF such a disastrous event should arrive, where do you get fresh water! oh, the mind boggles
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Rain? But the aiir is polluted, so rain water is filled with pollutants, too.
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great point
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When I visited South America, I noticed many cisterns on the roofs of Spanish-style buildings. Cisterns do hold rain water, but here they might attract mosquitoes and other insects. Water is heavy, so roofs need to be able to support the weight. And maintenance . . .
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ah –
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right –
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“Future Feeds”
Get your Nostradamus Nosebag Now!
From our Courteous Custodians
At any of Costco’s Cabin Comforts Companies
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excellent response, Ivor
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Thanks … you’re welcome
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Ivor, yesterday – on our National Holiday – I watched a film where one person, trying to avoid a conversation, offered the other person a ‘nose roof’ (as not to burn your nose in the sun)…. is it something like that you are alluding to?
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Hi Kiki … a Nosebag a strong canvas or leather bag containing fodder, hung from a horse’s head … used rural England …
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thanks! We call it a fodder bag…. but who on earth in our urban region knows even what a horse is! :)
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))))
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ivor knows things
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he sure does…. :)
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never have heard of that –
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And note how pretty much ALL the foods in this emergency kit are gonna kill you coz there is zero nutrition in there!
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yes, not built for longevity
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Definitely not!
And seriously… what do they know that we don’t?
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))
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I think they are marketing to the paranoid. They must have some sort of statistics to back their decision. It sure would be interesting to know how this sells.
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yes, interesting to track
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Costco is in the packaging business. How many tools are required for getting through the packaging? How many trash cans are needed to hold the plastic packaging? Plastic doesn’t burn, or stinks to high heaven and melts metal when it does burn. It is composed of fossil fuels, probably originally a waste product from the oil industry, shipped to China or dumped in the oceans, but now China generates its own waste, so doesn’t buy plastic from US and other countries anymore, except to send us plastic-wrapped “consumer goods”.
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so many things are way ‘overpackaged’ and do much bad waste
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Packaging is one of the drawbacks to our world’s interdependent economies. Food comes from all over.
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It’s a Pandemic reaction, seems to me, Beth. This baby would have been helpful when everybody was fretting about getting meals four, three years ago.
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ah, good point –
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This is crazy to be honest. 25 year shelf life, it must be full of preservatives etc….. you might only eat that bucket once. ;-)
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this is true-
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Ooh… k-rats or c-rats for sale. Or, maybe MRIs. Yes, they last forever. The guys in Vietnam in the early days of the war ate leftovers from WWII.
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wow, that’s incredible
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my ex husband had a supply of mre’s that sat in our garage for years. One day the kids wanted to open one when they found out what they were for. Truly the most horrible experience we all shared.
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ah, I can imagine
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I have a friend who is a “survivalist.” She and her husband have been preparing for the end of the world as we know it for years. Even before COVID, she started freeze drying food to add to their “storage survival shelter.” No water needed for that stuff. But, yes, the fresh water thing is a concern, since humans need water to survive. This reminds me a little of growing up in the late 50s and early 60s, and many families having “bomb shelters” in their backyards.
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yes, they are quite similar
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Yes, they are, aren’t they? What a strange world we live in today. You get the feeling the sanity of our society is hanging in the balance by a thread. I think we have digital information overload. It’s shredding our brains. lol!!!!
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right
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Forgiveness if someone already commented on this, but the tagline, “isn’t just about simplicity; it’s about maintaining a sense of normalcy when the world around you might feel anything but normal” is both hysterical and daunting. I mean…some days. I’m feeling ALL of that. Right now. Does that mean I need the Costco food bucket? Maybe so! 😜
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perhaps we all do )
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I’m not a prepper by any means, but I do realize an emergency can come in any form at any time. If you ask anyone who has been displaced by a hurricane, wildfire, flood, tornado–they can tell you how vulnerable it is to be left with nothing, especially the basics of food, water, and shelter. We can’t always rely on our government agencies or humanitarian organizations to rescue us. It’s always good to have a week or so of emergency rations on hand. I know we are prepared with food, water filters, and basic camping equipment. I don’t think Costco is part of a conspiracy theory or predicting governmental breakdown–I think it’s offering a common-sense emergency ration at an affordable price.
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yes, and I think they were being a bit jokey about it –
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Where I live we’ve been told that either a huge series of earthquakes or a Cascades volcano will take us out. Annual reminders tell us to check over and restock our survival gear and stores of food. Costco is well loved here. I can only imagine the garages full of those plastic bins :)
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oh, that makes perfect sense
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This seems like a good idea, especially since we’ve been through a lot in Colorado, but it doesn’t jive with my optimistic personality! With a 25-year shelf-life, it probably makes sense to invest in one….
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I see your point –
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Lol! This is indeed an intriguing offering
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well-
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😅
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I heard of this, Beth. Interesting ~and the price seems good. Now. For water. The quote is perfect!
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right! that –
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Hmmmm. I’ve never been inside a Costco and won’t be rushing to shop there just for this buy. Some of the items in that container seem odd, like teriyaki rice and 16 servings of vanilla pudding. And is that drink mix Tang? Remember that?
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I thought the exact same thing about the choice of ingredients and my mind went right to tang when seeing the orange drink on the list. I don’t go because I only buy small quantities of things, mostly just for me, and live in a small condo. I do have friends that love it though
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Hmm, what does Costco know? And who let them in on the secret? Ha, ha. Funny Beth!
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right, and right! )
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Hmm…interesting in a macabre sort of way.
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it can mean many things to many people
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That’s a very intriguing question, Beth! What DO they know? Do we really want to know? LOL Cher xoxoxo
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))))). no –
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LOL Agreed!
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They’re selling the -idea- of preparedness, more than the actual thing. 90% of people will buy this for some sort of peace of mind, and never open it at all.
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I think you are spot on with this, a feeling of security –
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In a fear driven society, some people will love this. Perhaps they will buy two, just in case. I will most likely be dead, so what I’ll have for dinner won’t be a problem.
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well -)
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The IG comments are definitely funny but I admit I’d get a bucket if I had a family of 4 or more. With all the wild fires, floods, electricity outages, and various weather events, I’d rather have something than nothing.
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That makes sense –
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We’re stocking up on bottled water as well…
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there you go –
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I know I’m supposed to read the whole post but I got caught up on the mini oreo pies. What?? I didn’t even know Costco had those!! :)
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so funny, because I’m writing a post for tomorrow about how I got distracted and fell down a rabbit hole like that today )
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Well spotted, Beth.
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thanks –
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If the Apocalypse doesn’t kill you then the Costco bucket just might.
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an excellent point, and probably not a tagline that will be seen anywhere near the product )
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Huh, Phoenix area Costcos have had the Readywise kits on the shelves consistently since at least 2012. Maybe I’m already in the midst of the apocalypse… 💥🧟♀️🤭
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oh, perhaps, and no one mentioned it ))
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Don’t worry, just remember to pop back there in 24 years time, they’ll probably be selling the leftover one on the cheap!
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They may be on to something – between climate breakdown and the bird flu pandemic, some apocalypse issurely headed this way fast.
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so many possibilities
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Love the ending of this. Seems Costco needs to also sell emergency water jugs–easy to prepare and last 15 years! ;)
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an excellent point
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Wow!
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who knew? costco? )
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Exactly!
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