In 1936, a clothing store in Copenhagen, Denmark found itself with an excess inventory of men’s spring and winter coats. To tackle this challenge, the innovative clothier devised a distinctive sales strategy. They constructed a scaffolding around their store building and adorned it with over a thousand overcoats, completely covering the structure from the roof to the sidewalk. This unconventional and eye-catching display captivated the attention of potential customers, resulting in a massive influx of people to the store. The situation escalated to the point where the police had to be called in to manage the crowds. Despite the police’s intervention and subsequent order to remove the display, the resourceful proprietor managed to successfully sell all the overcoats, effectively resolving their overstock issue.

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“we are all faced with a series of great opportunities brilliantly disguised as impossible situations.”

-charles r. swindoll

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source credit: vintage life