yesterday was national donut day and somehow i missed it
but i’ll be sure to make up for it today!
Keeping it highly academic on the day after National Donut Day. The photo above is from the Sally L. Steinberg Collection of Doughnut Ephemera (that’s its real name) in the Smithsonian National Museum of American HIstory’s Archives Center.
Steinberg describes herself as the “doughnut princess”— her grandfather Adolph Levitt was America’s original “doughnut king.” He developed the automatic doughnut-making machine, opened the first retail doughnut chain in the country and founded the modern American doughnut industry.
She gathered this collection while researching a 1987 book on the history of the doughnut, (not surprisingly called:”The Donut Book.”)
Why, you ask after looking at the decreasing size of the hole trend in the photo, is the hole not totally gone? Somewhere in the 80’s, the trend of the hole shrinking stopped and the outer rim began collapsing inwards, getting sweeter as it diminished. This became known as the “supernova” era of donuts and continues today.
Sources: Smithsonian Museums, Sally Levitt Steinberg, The Donut Book , Storey Publishing