Neanche per idea! Neanche per sogno! (Not a chance! In your dreams!)

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Italy rejects Domino’s pizza, chain will close all its restaurants there.

 American pizza chain Domino’s will soon exit the motherland of pizza.

No, not New Jersey or New York.

Italy.

Domino’s is leaving pizza’s birthplace because of the poor reception from locals. The Ann Arbor-based company recently announced plans to close the last of its 29 locations in Italy according to Bloomberg.

The popular U.S. pizza chain debuted in Italy in 2015 through a franchising agreement with ePizza SpA.

Domino’s originally planned to open 880 locations in the country, but competition from local pizza shops curbed those plans. According to Bloomberg, one way traditional Italian pizzerias combated Domino’s presence was by ramping up deliveries and signing deals with third-party delivery services during the pandemic.

“We attribute the issue to the significantly increased level of competition in the food delivery market with both organized chains and ‘mom & pop’ restaurants delivering food, to service and restaurants reopening post pandemic and consumers out and about with revenge spending,” ePizza SpA said in a report to investors.

Quotes from locals in Italy:

“Who is Domino? Do you know him?

 Here? In Rome?

So they wanted to take pizza to where it was invented?!”

“No point in opening it,

American pizza for Italians? Doesn’t make sense. Maybe for tourists.

Like me going to England and making fish and chips.” 

“I submit to you…novantanove formaggio! The ninety-nine cheese pizza.”

Michelangelo, Teenage Mutant Ninja Turtles

 

fyi – the term ‘pizza’ was first recorded in the 10th century in a latin manuscript from the southern italian town of gata in lazio, on the border of campania.

 

credits: christopher burch, n.j. com, domino’s pizza, bloomberg

75 responses »

    • oh, there is a huge lesson here, indeed! i was shocked that the marketing people would even consider this idea in the first place other than as a joke at the company holiday party. and this particular brand is bland at best. was originally created here as the first delivery pizza and first customers were fellow college students.

      Liked by 1 person

  1. I live in Italy and I’m giggling just a bit. We sit outside a local pizzeria every week, and for 12 € get the best thin crust pizza, plus two glasses of wine. How could Domino’s think they could compete with that.

    Liked by 3 people

  2. Dominos is popular in England as it was one of the first home-delivery fast foot outlets. But I don’t care for their pizzas much. They are too thick and floppy, and usually almost cold by the time they arrive. I like ‘thin and crispy’ pizzas, and prefer them to be fresh-cooked and eaten sitting down in a restaurant. 🙂
    Best wishes, Pete.

    Liked by 3 people

    • I so agree, the quality is low to put it generously. It was started here by 2 guys at uni with the first delivery service. Targeted toward uni students. Cheap and fast delivery, nothing to do with quality and was very successful in that arena

      Liked by 1 person

  3. I haven’t eaten Dominos in decades, not since I answered an ad in the local paper to be a mystery reviewer of their pizza. Hey, who doesn’t want free pizza when you have a young family?

    I much prefer a local pizza place, making my own or the pizzas served by a local church during their summertime Holy Smoke pizza nights.

    Liked by 2 people

  4. I find this quite humorous!

    Then my mind got carried away. Like opening a Sub Shop on a Submarine.
    Like opening a Perogie Palace in Poland.
    Like opening a Pickle Barrel on a Herring Trawler.
    Okay….I’ll stop!

    Liked by 2 people

  5. I learned about Domino’s pizza being in Italy because of the news that they will close the chain over there. I was surprised that they went to Italy. I mean… it is the origin of pizza, real original pizza… and I know Domino’s… I am not surprised it did not work out, to be honest.

    Liked by 3 people

  6. To me, it makes a lot of sense. I lived in Italy for a year, and now that I’m back in London, I just feel a bit sad when I want real pizza. Of course, there are lots of ‘authentic’ pizzerie here, but nothing beats Italy, and that’s a fact! 😀

    Liked by 2 people

  7. I can’t even believe they thought that this was a good idea! When we lived in France, we had a Domino nearby. We had a pizza once and never again…. I can’t imagine why they were / are such a succes. We were appalled. Even closer to our then home we had a pizzeria and that’s where we went for the real deal. Wonderful and nice patrons too.
    If somebody had told me that D was dealing in Italy I would have pointed my finger to my head: How stupid can one be?

    Liked by 3 people

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