Dec18

big breakfast.

Posted on by
Standard

A Single Giant Froot Loop for $19?

A single serving of Kellog’s Froot Loops cereal clocks in at one and one-third cups, weighs 39 grams, and contains 150 calories, according to the nutrition facts printed on the side of the box. Though we’ve never actually counted how many loops are in that single serving, we assume it’s more than one. Oh, you only want one? OK then. Big Fruit Loop is here to deliver.

The Big Fruit Loop is just as the name implies: a single massive loop. It’s also a very much unauthorized version of the longtime breakfast cereal, and it’s the latest drop from Brooklyn-based art collective MSCHF.

That one big loop contains 930 calories and weighs around half a pound, or the equivalent of about half a box of regular Froot Loops mashed into one bowl-filling monstrosity. There’s absolutely no reason for it to exist, which seems to be exactly why MSCHF decided to create it.

“With MSCHF, we are always looking at cultural readymades we can play with,” Daniel Greenberg, MSCHF’s co-founder, told Food & Wine via email. “Cereal is, of course, one of those things. When looking at the object and thinking about what we could do with it, enlarging it to fit the size of the box seemed too perfect to pass up.”

Greenberg declined to explain what the production process for the Big Fruit Loop was like, other than to admit that “it was not easy.” He also said that the company had to reverse-engineer its loop to match the flavor of the Kellogg’s originals. To Greenberg, the two kinds of cereal taste “almost identical.” You know, minus one being gigantic and all.

—

“you may not know this but it’s impossible to open a box of ‘fruit loops’ and just eat the fruit,

let someone else have the loops”

― neil leckman

 

—

credits: food and wine magazine, stacey leasca, photo credit: MSCHF

48 responses »

  8. I used to love Froot Loops…but they changed the recipe and the taste was never the same. I had a student who worked for the company in South America and she admitted that they were forced to change some elements.
    Nevertheless, I enjoyed this post and I can at least think fondly of my youth and Froot Loops.

    Like

    Reply ↓

  12. Pingback: Who Wants A “BIG” Breakfast? A Giant Fruit Loop Is Here! – Bite! Eat! Repeat!

  21. Pingback: Monday Musings 19th December 2022…I went to space and….Silent Night(Acapello)…The Big Fruit Loop whose for a big breakfast? | Retired? No one told me!

Leave a reply to beth Cancel reply