Jul7

fine print.

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can anyone actually read the fine print on this coupon?

if not,

perhaps you need glasses!

frustrating, but this is no accident 

what great marketing this actually is.

—

‘the best marketing doesn’t feel like marketing.’

-tom fishbourne.

*Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School. Fishburne’s cartoons have grown by word of mouth to reach hundreds of thousands of marketers every week and have been featured by The Wall Street Journal, Fast Company, and The New York Times. His cartoons have appeared on a billboard ad in Times Square, helped win a Guinness World Record, and turned up in a top-secret NSA presentation released by Edward Snowden.

Since 2010, Marketoonist has developed visual content marketing campaigns for businesses such as Google, IBM, Kronos, and LinkedIn. Fishburne is a frequent keynote speaker on marketing, innovation, and creativity, using cartoons, case studies, and his marketing career to tell the story visually. He is the author of “Your Ad Ignored Here: Cartoon from 15 Years of Marketing, Business, and Doodling in Meetings”

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64 responses »

  2. We had something similar through the door from a local restaurant. Emblazoned with ‘30% OFF!’, the small print was so small that neither my wife nor I could read it, even with our glasses on. We eventually found out (by looking at the website and enlarging the page) that it had seven different time/date/day restrictions on when it could be used, and only included the discount on the main course, not the whole bill.
    Best wishes, Pete.

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  20. Does it count that I clicked on the post to expand the image? If that’s ok, I did, indeed, read the fine print–thanks to post-cataract lens inserts years ago! But your point is well taken; it’s clever marketing, for sure.

    The Fishburne quotation is spot on. Interesting guy.

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    • yes, and yes, and I’ll have to take the ad with me to my appointment and have them read it to me. I noticed that the phone number is easy to read. yes, he is quite an eccentric

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