Tag Archives: cheetos

Mar7

money for nothing.

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someone has paid $87,000 for a Pokemon-shaped flaming’ hot Cheeto dubbed Cheetozard

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as many of you may know by now,

flamin’ hot Cheetos are my favorite snack in the world

I wish i had looked more closely at mine 

before devouring them

it could have really paid off.

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You gotta catch them all, and one person just caught a hot Cheeto shaped like an iconic Pokemon character for a hefty price.

Shaped like the character Charizard, and nicknamed Cheetozard, the uniquely shaped hot snack was sold for $87,840 by Goldin Auctions.

The item auctioned off was a 3-inch long “Flamin’ Hot Cheeto in the shape of the Pokémon Charizard.” Charizard was part of the first generation of Pokemon released in the 1990s and is one of the most iconic and beloved Pokemon, only behind Pikachu.

The unique Cheeto was sold affixed to a customized Pokemon card with its name, Cheetozard. According to Goldin Auctions, the hot Cheeto was discovered and preserved “sometime between 2018-2022 by 1st & Goal Collectibles.”

According to the listing, 60 bids were received on the Pokemon-shaped hot Cheeto and the winning bid was $72,000. The final price came to be higher than $87,000 due to a “buyer’s premium.”

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‘money is good for nothing unless you know the value of it by experience.’

-p.t. barnum

 

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source credit: Fernando Cervantes Jr. USA Today

Jun14

“i’m spicy and i’ve got skills.” – pascal siakam.

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( those of you who know me or read me,

know that flamin’ hot cheetos are my fav snack.)

Eva Longoria makes her film directorial debut with “Flamin’ Hot” — a feel-good story of how a Mexican American janitor rose through the ranks at Frito-Lay and was the brains behind the wildly popular and spicy Flamin’ Hot Cheetos corn snack.

“People think it’s about the Flamin’ Hot Cheeto but it’s about the life of Richard Montañez,” Longoria told the Australian television show “Today.”  “He came up with this brilliant idea to put chili on chips for the Hispanic market and today Flamin’ Hot is the No. 1 snack in the world and it’s a multibillion-dollar industry that transcends snacks.”

The comedy-drama biopic distributed by Searchlight Pictures is based on Montañez’s first memoir, “A Boy, a Burrito, and a Cookie: From Janitor to Executive,” that details his humble beginnings from growing up in a migrant labor camp in Southern California and living in a one-bedroom apartment with his parents and 10 siblings to selling drugs on the streets of East Los Angeles, mopping the floors at Frito-Lay’s Rancho Cucamonga plant and building a career that spanned more than 40 years at PepsiCo.

Longoria admitted she was ashamed of not knowing Montañez’s story until she read the script. “I was like, ‘How do I not know this? He’s Mexican American like me. I love Flamin’ Hot.’ So it was like the flavor you knew, but the story you didn’t, and so I was immediately inspired and I thought, ‘Everybody should know this story. There are so many lessons we can learn from his life.”

Jesse Garcia as Richard Montañez in the movie Flamin' Hot.
Jesse Garcia as Richard Montañez in the movie “Flamin’ Hot.”

While Montañez’s story has become an inspirational tale of Latino entrepreneurial success, Frito-Lay disputed the claims that he created the spicy line of Cheetos, calling his version of the story an “urban legend,” and stating that he “was not involved,” according to an investigation by The Los Angeles Times in 2021.

That same year, Montañez reaffirmed his story with his second memoir “Flamin’ Hot: The Incredible True Story of One Man’s Rise from Janitor to Top Executive.”

The film’s producers were informed by Frito-Lay of these allegations in 2019 before production but moved forward with the project. Longoria’s film does include nods to the possibility of the Flamin’ Hot flavor being developed in the Midwest at the same time. Frito-Lay credits Montañez with playing a “key role in accelerating the growth of our Flamin’ Hot Brand,” according to its website

“Flamin’ Hot” is available to stream on Hulu and Disney+.

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“a good spicy challenge strikes a balance between flavour and fear.”

-adam richman

 

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source credit: edwin flores, NBC Latino. Searchlight Pictures

Oct13

cheetle.

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Giant roadside Cheeto

The Cheetos brand erected the statue of a hand holding a massive Cheeto, immortalizing the sticky orange residue that Cheetos leave on your fingertips, in Cheadle, Alberta. The community was chosen because of its name’s similarity to “cheetle,” the company’s official name for Cheeto dust.

“Cheetos fans have always known that the delicious, cheesy dust on their fingertips is an unmistakably delicious part of the Cheetos experience, but now it officially has a name: Cheetle,” said Lisa Allie, the senior marketing director at PepsiCo Foods Canada, which distributes Cheetos in the country.

“We’re excited to be celebrating Cheetle and Canadians’ cheesy, Cheetle-dusted fingertips on such a grand scale, (17-feet tall), and in such a uniquely mischievous way.”

The unique piece of art won’t stay in Cheadle forever, however, according to Cheetos’ news release. Cheadle residents and visitors can check out the big, cheesy fingers until Nov. 4. Then, the monument will embark on a tour of other locations in Canada.

Cheadle is a hamlet located in Alberta’s Wheatland County. Its population is tiny: Just 83 people lived there in 2021, according to the Canadian census.

*note – as a huge fan of ‘flamin’ hot cheetos,’ i fully endorse this artistic endeavor

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“I love Cheetos, those hot, spicy kind. And chocolate.
Every time I’m in the airport I’m buying Cheetos and eating them on the airplane.”
-Alessandra Amrbrosio
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credits: zoe sottile, cnn, cheetos

 

Apr17

flamin’ hot!

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not ‘my’ cheetos truck, but at least you can get a feel for it

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driving home from school 

behind a giant truck load o’ cheetos

and i thought ‘oh, man..’

 couldn’t help but daydream

about what would happen 

if the back doors blew open

and my favorite flamin’ hot cheetos

spilled everywhere

and i had to take home a car load of bags

just to help clean up the mess

and it might make me very happy at the same time. 

who wouldn’t consider this, i ask you?

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“i was trying to daydream, but my mind kept wandering.”

-steven wright