With remote work on the rise and email so easily accessible on smartphones, it’s become increasingly difficult to feel like you can truly unplug from your job—even when you’re on vacation. In a recent U.S. survey conducted by Visit Iceland, 45 percent of participants confessed to checking their work email during vacation. And because Visit Iceland doesn’t want you to check your work email during your Icelandic getaway, the organization has enlisted a few of the peaceful country’s most adorable horses to make sure you don’t.
First, team members created a fully functional QWERTY keyboard that was large enough for the horses to prance across—and then they let them do exactly that. Afterwards, they used the nonsensical messages to create an “Outhorse Your Email” service. Basically, you hire one of three hoofed office assistants available on the site. There’s Litla Stjarna frá Hvítarholti, a chestnut beauty who “types fast, but might take a nap”; Hrímnir frá Hvammi, an “assertive” and “efficient” shiny-haired gray horse; and Hekla frá Þorkellshóli, a “friendly” pinto horse who boasts an impressive knowledge of corporate buzzwords (not to mention an eye-catching black and white mane).
-ellen gutoskey, visit iceland, mental floss