Nov13

‘you like pie? i like pie.’ – barack obama

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Reese's Peanut Butter Cup Pie

 Reese’s Cup that weighs more than three pounds? 

With plenty of options for a Thanksgiving dessert spread, why not add another crowd-pleasing, and wildly untraditional, pie to the holiday lineup? This one skips the pastry crust altogether – and fans of chocolate and peanut butter will recognize it immediately. (the holiday is coming soon)

Reese’s is bringing back its viral peanut butter pie for Thanksgiving this year, according to a company announcement shared with Food & Wine. This “supersized” version of the classic chocolate candy measures 9 inches across, weighs more than 3 pounds, and costs $50. It drops on Reese’s website on November 16 at 9 a.m. ET, but quantities are very limited.

The first Reese’s Pie launched in November 2021 and sold out in two hours. Back then, the brand billed the creation as “the largest Reese’s Peanut Butter Cup ever for sale.” The appeal is easy enough to understand: It’s the familiar combination of chocolate and peanut butter, scaled up from a candy you can eat in a couple of bites to something that warrants a spot on the dessert table.

“Thanksgiving is a celebration of tradition, but even the most beloved traditions leave room for reinvention,”

says Samantha Siegal, senior director of marketing for Reese’s at The Hershey Company.
The overwhelming response to our original Reese’s Pie proved that a fresh take
 on a holiday classic can create something truly special.
Its return reflects what Reese’s does best:
bringing chocolate and peanut butter together in unexpected ways and giving fans a new tradition worth celebrating.”

—

‘i know that i an essentially a sort of fun-loving person who really just wants to sit around and eat pies.’

-nora ephron,  american writer, playwright, journalist, and filmmaker.

 

Notes: i see this as a mashup of a Halloween and Thanksgiving treat. my favorite pies are: berry, rhubarb, cherry and apple. but i would like a small wedge of this. just for quality control, of course. 

 
—
source credits: Nicolette Baker, Food and Wine Magazine, the Hershey Company

 

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53 responses »

    • Yes, I agree with you. I grew up in the states, and some of my relatives were huge peanut butter fanatics. I noticed pretty straight away folks in the EU do not share the same affinity.

      It’s possible to purchase small jars of natural peanut butter, but it’s considerably expensive and likely not a fan-favorite among EU taste buds. What’s on offer in EU shops is processed without the same amount of sugar and fillers of the American product, so much more simply it’s finely ground peanut spread.

      In Italy, Nutela is the fan favorite. Great combo of hazelnuts and chocolate. In a way, similar to the popularity of basic peanut butter in the states.

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  29. A couple years before I moved from the states, a restaurant of sorts opened up that sold complete Thanksgiving meal with all sorts of side dish combos. Cannot remember the name of the restaurant, but it became instantly popular because the food was pretty tasty.

    Also, the honey-baked ham company was a thing in the late 90’s early 00’s.

    I was never disappointed as a kid getting some reese’s peanut butter cups in my halloween candy haul. I liked to pour out the contents of the haul onto the carpet and sort them into groups, and then horde them, while sneaking a candy at a time from sister’s stash… I know she was doing the exact same thing to me!!!

    Candy back then was actually made with real ingredients and not chemical crap. I did read once there is a certain amount of rat poop that is considered tolerable/acceptable in the making of peanut butter… as it is impossible I guess (try harder) to keep rats away from the peanut tonnage.
    food for thought….
    :DDD

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